One should have a firm grasp of html code for two central reasons. First, web design programs such as WebExpression can fail or be disabled due to computer error or malfunction. Without knowledge of html code and its' intricacies, a programmer would not be able to create new sites or edit the content to those pages currently under his/her management. Such dependence on technology would diminish the value a programmer could provide to a potential customer or consumer. As knowledge of html code became increasingly finite, the price of providing services specifically related to the application of html code would increase. Encouraging computer programmers to understand html code seems to be a good tool in combating problem.

Second, knowledge of html code makes it easier for a programmer to establish a web presence that is individualized, unique, and flexible. There are bound to be certain features of website design that are not available through Web Expression. In these cases, a basic understanding of html code will enhance his/her ability to create web pages in a way that is appealing and that distinguishes the website from those created by web programs who lack knoweldge of html code.